VEHICLES, BRANDING AND SIGNAGE
Signs and Branding
Signs are used in the vehicle industry in a number of ways. These ways include:
- Car manufacturer logos displayed on vehicles
- Collectable car signs
- Advertising signage for display purposes
- Car company-branded corporate clothing
- Signboards containing vehicle logos
- Television advertising
- Three-wheeler trailers displaying advertising signage,
pulled by Vespa scooters
- Truck billboards
- Bicycle signage
- Branding on public transport, like trains and buses.
When it comes to the use of signs in the competitive motor-vehicle industry, correct branding is essential because it:
- creates awareness,
- produces high financial returns, and
- appeals to a particular segment of the market.
It is imperative, therefore, that an experienced sign-manufacturing company be chosen to design signs containing brands and logos.
Car Logos
Mercedes Benz prominently displays its renowned triangular sign on the bonnet of its cars. This logo and corporate identity defines the vehicle make and is a sign of quality.
Collectable Car Signs
Stainless steel chrome car signs are important collectable items. Well-known logo signs from cars like Jaguar, Rolls Royce and Bentley are sold for large sums of money when collectors trade. These car signs are considered to be pieces of art and are collected by thousands of people worldwide.
Display Signage
The automobile industry depends heavily on signage to display its models. This has led to the creation of huge design and graphic departments in motor-vehicle manufacturing companies. These departments are dedicated to the production of branded signs.
Corporate Clothing
Corporate clothing is also very popular when it comes to branding of motor vehicles. Ferrari, in particular, excels in this area. This car company offers a variety of collectable clothing products, all branded with the Ferrari sign and colours.
Signboards
Large car manufacturers spend thousands of dollars advertising their product in the form of logo signs on huge signboards all across the world.
Television Advertising
Television advertising in the motor-vehicle industry is very popular. Signs and the use of space are carefully designed in this medium to perfectly showcase vehicle craftsmanship and engineering.
Trailer Signage
Scooter signage has become popular all across Sydney. Three-wheeler trailers pulled by two-wheeler Vespa Scooters display illuminated custom-made signs. These innovative, moving signs create a visible impact, especially in high-density traffic areas.
Truck Billboards and Bicycle Signage
Billboard signs emblazoned on trucks are a well-known form of advertising. However, signage on scooter trailers and bicycles is new. In many cities bicycle signage is being used to advertise local companies. This method of advertising is a cost-effective, below-the-line marketing method that directly reaches the immediate audience. This marketing form will become more popular in future.
Public Transport Branding and Signage
Throughout the cities of the world, public transport moves large numbers of people. On a daily basis these people see graphics prominently promoting products. As a result advertising signage on buses and trains has become an important industry.
Using branding and signage on public transport, particularly in Europe, has produced large revenue returns. Because of this, vinyl and screen-printed signs have been professionally applied to train surfaces by skilled craftsmen. High-resolution photographs are reproduced onto the vinyl substrates with precision and attention to detail. Perforated self-adhesive vinyl material signage is used on exterior glass areas.
Choosing a Sign Company
Many different sign systems are available on the market today. Likewise, many different sign companies offer signage solutions. When choosing a sign-maker to meet your needs, look for the following qualities:
Experience, passion, energy, innovation and knowledge in design and marketing.
