SPORT SIGNS AND SIGNAGE

Sport is important to millions of die-hard fans who identify with their favourite rugby, cricket or football teams. Branding signs have therefore become vital in creating a visual identity that sports fanatics can relate to.

These signs include logos, uniforms and stadium signage. Sports events are also opportunities for sponsors and advertisers to advertise their products and promote their image.

STADIUM SIGNAGE

Stadium signage types include:

- Directional signs guiding sports fans to facilities within the stadium
- Floor sign logos in the form of digitally-printed carpeting and concrete decals
- Banner signage for media backdrops and sponsor advertising
- Wall signage murals
- A-frame advertising signs
- Stadium roof signage which can be picked up by helicopter-flown television cameras
- Signage through the creative use of flowers

STATIONERY AND MOVING SIGNS

Commercial advertisers take advantage of large sports events by advertising on perimeter fencing. This is done through the use of stationery or moving signs. Moving signs are more effective than stationery signs because:

- Moving images are eye-catching
- LED signs display 3D images in several colours
- Changes to the signage can be made easily throughout the season

Advertising on perimeter fencing is available commercially and space on the moving boards is sold in sections of time. Corporate companies who invest in marketing their products through signage at sports events reap healthy returns.

FIELD SIGNAGE

Pitch signage is especially noticeable because:

- It is applied using dyes and tints to colour the grass
- It appears to be 3D and yet does not interfere with the players
- As television cameras track the ball this field sign is beamed to millions of viewers across the world.

Field signage is generally reserved for the main sponsor and is an important aspect of sports branding.

At Signs360 we are well aware of the value of marketing, branding and advertising through the use of logos and signs. Call us to discuss your sports signage and branding needs.