Signage in lifts, in elevators on escalators

With the proliferation of high-rise buildings and skyscrapers in many cities across the world, elevators, lifts, escalators and their surrounds have become the new frontier of advertising and marketing space for many businesses.

Mobile community

In office buildings, apartment blocks, shopping malls, hotels, airports and entertainment arenas, lifts, elevators and escalators transport thousands of people to various floors and destinations on a daily basis.

With this constant traffic flow, these connection places have become the perfect place for businesses to market their products and services. Whether a person is in a lift or waiting for it, or going up or down an escalator, these always-on mobile advertising and marketing tools have the power to reach the consumer.

Digital advantage

With developments and advances in technology like digital signage technologies and video sponsored marketing and branding, marketers have found numerous exciting and innovative ways to target potential customers.

Some of these techniques include:

- Digitally-cut and printed vinyl film graphics on lift doors.
- Digital messaging above the floor dials in lifts.
- Laser-lit graphics on elevator walls.
- Perforated glass film graphics on escalator panels.
- Slim-light boxes with digital vision.
- Changeable message boards outside lifts.
- Electronic screens to broadcast information and commercials.
- LCD monitors and plasma screens.
- Digital billboards and interactive screens.

The medium the message

Along with the high-quality signage that is now largely supported by broadband and the Internet and with the advances in technology and software, businesses now have new strategies to maximise their marketing effectiveness and ultimately their profits.