Sign shows: Taking signage into the future

International sign shows, from Las Vegas to Beijing, offer the latest progress and developments in sign making systems in order to keep abreast of the newest trends.

Experts share how to best balance and present products and style in signage. Sign loving enthusiasts, sign makers and creators all attend, hoping to lap up every detail of the intricate and creative process of designing and perfecting the ultimate sign.

But while the idea of a sign show is for industry aficionados to share previous experience and ideas, the future of signage is also a major aspect of this event. There are exciting advancements in natural energy and energy-saving bulbs in order to re-invent illumination signage in the future.

Signs360 shares some of these below:

The power of a sign

Corporate identity via the signage medium creates an environment in which powerful messages are relayed – this is thus a medium on which companies heavily rely. And so they should: Millions upon millions of dollars are spent monthly on promotions that involve signs as key communicators. It should stand tall and proud, as the signpost adorning your office is your corporate clothing. It is what sets your company apart in the face of intimidating competition. A ‘well dressed’ company is one that has propelled its identity through intelligent sign innovation and branding, a logo that truly speaks to the customer, cutting straight through the hype and fog of mass consumption. In addition, LED lighting, laser and neon play an important role in striking illumination signage.

Highly successful products stand right next to other highly successful products and competitors need to recognise the need for branding campaigns that encourage consumers to reach beyond the consumption of the sign and be inspired to consume the product that sign represents. In many ways, therefore, the sign is the very first step in the chain of consumer awareness and brand appreciation. A sign is thus the primary consumption source and its importance cannot be underestimated.

Signage is a way to express a sign designer’s most creative abilities, skill and style. As signage makers, we understand the massive variety of substrates and products available to coordinate signage that really stands and reaches out. At Signs360 we are not only immersed in the signage world but we understand the concept of how marketing is connected to signage and how to grab consumers’ attention through capitalising on this connection.

Signage specialists live for this business and make every sign project an experience. As renowned designers in signage, we will travel to all the hubs of signage creation across the world to ensure we keep abreast of all the futuristic new products, styles and designs used in the first world today.