The role of a designer in a signage production team

According to a definition in The Harvard Business School Workbook, “a team is a small number of people with complementary skills who are committed to a common purpose, goal, and approach for which they hold themselves mutually accountable.”

Many businesses in the signage industry work in small teams of loosely allied creative individuals. These individuals work together with a commitment to a common purpose and the goal of providing clients with superior products and designs.

In a company like Signs360, where the mission is to create work that is visually appealing but has natural form and a practical function, the strength of the team lies in the hands and minds of its members collectively. These people include skilled project managers, craftspeople, artists and designers.

As part of the team, the role of the designer is to act as creative filter. The designer’s task is to turn a client’s ideas and visions into tangible and powerful tools. A designer’s creation can change perceptions, as a product can have a positive or negative impact on the consumers, the client’s image and the corporate culture of the company being represented.

A talented designer’s approach can play a central role in piecing together a project. An adept signage designer has the skill and ability to ensure that the atmosphere, feel and look that a business seeks to portray will find expression in the visual products and representations that he or she designs. The designer can be the key to unlocking the spirit of a company through its brand.

However, as part of a team of multi-skilled professionals, a designer is also accountable.

So by giving energy to their work, having pride in their creation, adding value to their clients and showing commitment to the company - the reward, for the designer, the client and the team is priceless.