RETAIL DESIGN, BRANDING AND SIGNAGE

Signage and designing retail space

Because of the heavy demands placed on retail space today, retail design is a specialised discipline. It involves a combination of art and science, as well as a focus on people and their emotions. Spaces must be designed to:

- promote an enjoyable and convenient shopping experience for the customer
- be tailor-made to the kind of product being sold in that space
- look unique by using a variety of materials (from stainless steel to glass) in space and signage.

Ambience can also be created in retail spaces by:

- lowering ceilings
- raising floors
- using designer fittings
- employing specialised lighting techniques

More than the right space, retail design also needs to draw in the consumer. And this is where signage plays an integral part. Signage creates product visibility in high traffic areas. Shop fronts and signs speak to shoppers.

It is this combination of disciplines that we at Signs360 understand. We understand the close association between signage and designing the perfect retail spaces. And our experience and passion for the best sign/retail solution shows in our work.

Signage and branding

The branding world is a competitive place with many markets and a wide range of products. Intelligent branding and sign-writing is therefore critical. Retail sales specialists and marketing experts understand:

- the art of creating an image in consumers’ minds
- how important repetition is to good branding

Signs360 understands that:

- a combination of product, retail space, signage and branding creates an image in consumers’ minds
- repetition in signage, retail space and product creates good branding
- good branding increases media coverage and the intellectual value of your business

Signs360’s client product, Mono Gelato, is a case in point. This brand of ice-cream has been so successful that it now stands next to Coca-Cola in numerous fridges in the eastern suburbs of Sydney. The Mono Gelato concept involved wisdom in many aspects and as a signs company we are proud to be associated with such an amazing achievement.

Our company’s strength lies in its ability to offer our clients the opportunity to brand their products in a holistic manner. Should you need a retail-design, branding or signage solution please e-mail Marc Levy on …