Professional Project Management

A key to success in the signage industry

Experts in the signage industry understand that professional project management is the strength of their business and service offering. While creativity forms the basis of their work, project management – the method and disciplines used to define goals, plan and monitor tasks and resources, identify and resolve issues, and control costs and budgets for a specific project – is critical in every endeavour.

Some principles of sound project management in the signage industry include:

· Planning
· Budgeting
· The ability to take projects from beginning to end
· Conceiving an idea and being able to execute a situation in reality
· Good time management
· Superior communication skills
· Maintaining a paper trail
· Efficiency
· Working with an unusual combination of talents
· The promise to deliver

While there is a tendency to see signage creation as an art form alone, one needs to take heed of two core realities:

1. Sometimes the work can demand as much as 80% experience, administration and planning, and as little as 20% creativity.
2. A successful signage company has to be adept at dealing with logistics and be able to oversee and control the complexities of a job. Sound project management is a key to success.