The power of pylon signage

Smart business people recognise the importance of signage in raising the visibility of a business or service. It is for this reason that pylon signage has gained in popularity over the years.

For their larger-than-life, vertical, tower-like and domineering presence, pylons attract attention. Seen along busy highways, motorways and streets in various towns and cities across Australia, pylons are the perfect structures on which to display signs and signage that stands out and stands tall.

Visual communication

As many professional sign makers can confirm, there are various factors to take into consideration when creating outdoor signage.

These factors include:

- Location, location, location (the old real estate industry mantra),
- size,
- materials, and
- structure.

All of these elements play an important role in enhancing the value of a sign and therefore the profile of a business or a brand. As a basic rule, signs, as a communication tool, must be noticeable, visible and memorable.

This is why high-rise pylon signage is such an effective street-advertising and communication medium.

Constructive communication

By virtue of their size, pylon signs require expertise and know-how to construct. Solid ground foundations and rigging are required to ensure that the pylon stands strong. A range of durable and weather-resistant materials are used to ensure that pylons pass the test of longevity. These materials can include brick, cement, granite, marble, wood, aluminium, stainless steel and other metals. Additional materials such as glass, Perspex and alucobond can be used to create the signs that are appended to the pylon. LED-lit, digital and electronic signage and slim-light boxes also provide the perfect media for businesses to illuminate their corporate identities.

Expert sign makers are able to provide clients with a broad range of pylon signage options based on corporate image, colour themes, aesthetic preferences, design requirements and cost considerations.

Long- lasting communication

Over the years pylon signs and signage have had an increasingly large impact on commerce and industry. However, beyond these sectors, pylon signs can be seen outside banks, office parks, business centres, shopping malls, schools, universities, petrol stations and fast food outlets, making bold statements and standing tall.D