The opportunities of corporate signage
Whatever the building, whatever the concept, it is the signage peppered around that structure that will direct, navigate and welcome you into any corporate head office.
A pylon sign, standing tall and awaiting onlookers outside your offices will be the primary representation of your brand. That sign, with its specific design to fit your requirements and the light that emanates from it as the sun goes down, stands in front of your premises and presents your company through the impact of the visual. Your corporate logo and the future look of your product plays an important role in how the consumer perceives you. It is signage that largely determines this perception. Brevity usually amplifies effective signage, and any expert in marketing will know that for impact and ease of reference, brands need to be short and sweet: Coke, Nike, Ille, Armani, Polo, Cat, Gucci, Diesel and Rolls Royce. These brands have become icons, well-entrenched signifiers in the mind of the consumer.
Signage creates branding. The one process cannot occur without the other. And branding and signage together create an image. Whether retro or space-age futuristic, the sign creates the mood and the choice of a pristine, ice-white sign versus a Perspex red sign will shift and change mood just as neon versus fluorescent signage will create their own feel too.
Shop signage
The flow of branding plays a huge part in the shop-fitting and retail world. For example, a series of signs representing a certain brand may begin from the outside of a store, welcoming and enticing a prospective consumer through the door and the rest of the branding concept will then continue inside.
Reception signs
Reception areas are interesting areas in corporate spaces: You may spend longer waiting in the reception area than sitting in the office of the CEO. You may loiter for a moment at reception and move onto the next space within the building, perhaps occupied by different signage, but what is certain about the reception area is that is often the spot where the product meets the consumer, and this is an imperative process. Smart, elegant, original reception signs speak for themselves. Innovative, marketing-conscious business owners understand the value of reception signs.
Corporate vehicles
Companies who operate fleets of service vehicles need to understand the value of the space on those moving vehicles. Vehicles are signage in motion and therefore this form of marketing also makes smart economical sense. Brand-reliant companies take advantage of the available space on the sides of their commercial vehicles and top quality is the call of the day. Well presented trucks send a positive message into any market place.
Companies that understand how to create a sign in today’s world, need a plethora of other skills in order to offer first world service. Signs360 is what it means to signify, with (literally) a 360-degree range, of understanding about this industry.
Fascia signs
Fascia signs can be attached to a building either in a vertical or horizontal style and illuminated for day- and night-time use. Alternatively, non-illuminated stainless steel signs are an option, or glass signs for entrances and reception areas. And in a completely separate industry, reflective traffic signs are required for parking areas.
Window signage
Window signage is the branding concept with perhaps the greatest, largely incalculable consumer possibilities inherent in it. It allows a brand to sell itself, even after hours when the store has closed its doors and the sales people have gone home. Windows offer a great possibility, if well positioned, to communicate and advertise a product brand, creating awareness with valuable space.
And there are new innovations in the window signage industry: High-tech new branding methods, using perforated, digitally printed self-adhesive substrates applied directly onto glass fronts, offer amazing photographical reproduction on street fronts and glass corners of shopping centres in all major cities throughout the world.
