Marketing and signage
Marketing is an essential tool for raising brand awareness and growing a business. For this reason, signs and signage are essential tools for marketing a business.
A noted advertising and marketing expert describes marketing as: “finding the best way to sell more stuff, to more people, more often and for more money – basically finding what the customer wants, finding a way of getting it to them and making some profit along the way.” While this description of marketing may sound simple, the actual process of marketing a product or a business is easier said than done.
The traditional marketing mix
In business, the traditional marketing mix is based on the philosophy of the ‘four Ps’: product, price, place and promotion.
Briefly explained, the product value includes the power of the product name and its packaging, enhanced by the colours, layout, style and design of its marketing materials; the pricing of a product or service influences its sale value; place encompasses locational characteristics and considerations; and promotion refers to the advertising tools and methods used to enhance the value of a product or a brand.
It is all these elements that a professional signage design company takes into consideration when consulting with its clients.
The Signs360 marketing mix
Beyond the traditional marketing mix, a sign design company like Signs360 brings its own brand of business principles to its work. These principles are based on a combination of elements that include
a) a passion for a product or business,
b) the art of understanding,
c) practicality,
d) knowledge, and
e) wisdom about the customer’s needs.
This marketing mix is a critical component of what Signs360 brings to the table when providing marketing solutions and expertise to clients, while developing signs and signage solutions.
How marketing and signage stand together
Many businesses fail because of a lack of attention to their marketing needs and requirements. Marketing and the signs and signage solutions which form part of the marketing mix are therefore critical for communicating with customers, retaining old customers, attracting new ones and staying ahead of the competition.
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