STAND OUT WITH DROPPED CEILING SIGNAGE

Illuminated sign boxes attached to ceilings are popular among innovators in the branding and marketing world. An exclusive clique of top brands has realised the value of suspending signage from ceilings in prominent areas of large department stores.
Stores within stores are a common sight today, with major department stores such as Harrods, Bloomingdales, David Jones and Macy’s housing scores of different retail outlets, each wanting to portray something a little different.

CEILING SIGNAGE BEATS THE CROWDS

In a busy department store it can be difficult to distinguish your store from the rest. However, this can be achieved with illuminated ceilings and digitally lit light boxes, or through a number of other signage options. For example, creative signage-providers can combine Perspex counters with glass, aluminium and mirrors to create a glitzy effect that dazzles customers and passers-by.

Ceiling signs are not only attractive, but practical too. A ceiling sign or suspended sign is perfect for busy walkways and shopping areas, as they do not block access routes and they free up valuable space in corridors and doorways. Ceiling signs can be fixed to ceilings or walls using cables or rods. Some ceiling signs can even be self-installed by slipping it under a ceiling tile – eliminating the need for hardware, adhesives and drilling.

THE FUTURE OF SIGNAGE

Iconic brands like Chanel and Clarence show what can be achieved with ceiling lightbox signage. A quick look at the beauty and cosmetics section of any large department store will show what is possible with dropped ceiling signage.

It won’t be long before smart branding and merchandising managers in other industries also realise the potential of dropped ceiling signage to bring a consumer outlet to life, and to give it a glamorous touch that sets it apart from competitors.

Ceiling signage is set to take off over the next ten years and will soon be widespread as a marketing strategy in busy retail environments and upmarket stores.

Businesses that partner with a dynamic signage professional can expect to get in on the trend before the rest do.