The rising use of building wraps

Building wraps have proved to be an exciting and effective marketing tool for many businesses. Although more expensive than other outdoor media, their sheer magnitude guarantees maximum exposure for a business.
The new trend in building wraps offers businesses the opportunity for high-impact advertising that cannot be ignored.

Depending on the size of the wrap and its location, an artistically and tastefully wrapped building is guaranteed to attract attention that justifies the initial investment and can be seen by drivers and pedestrians from several kilometres away.
Initially used in stadia and at sports arenas, building wraps have become popular as shop fronts in the retail sector and at commercial enterprises, and are increasingly visible signs across Sydney’s city skyline.

A collaborative design process

For sign-makers, creating building wraps is a mammoth task that requires good planning and collaboration between many different players. To ensure a building wrap project is successful, all aspects of marketing, design, permitting, printing, finishing, and installation need to be taken into consideration and harmonised.

While deadlines are essential in any printing endeavour, deadlines for creating building wraps become more imperative given the size and complexity of the printing, assembly and installation.

Design aspects to consider

- The artwork and design must be simple, meticulous and effective.
- Images must be of high-resolution quality and printed in full colour.
- Materials must be of durable and weather-resistant substrates.
- Printing time must be allowed to cater for the length and breadth of the sign.
- Space is required as artwork needs to be laid out and proof-read.
- Wraps should be designed to fit the contours and dimensions of a building.
- Professional contractors are needed to securely and correctly install the sign.
- Permits are required to comply with city regulations and zoning laws.
- Risk assessments must be undertaken to address health and safety factors.

The impact of building wraps

Aside from their use in advertising, building wraps are sometimes used to cover a building site or to obscure an old building that might be undergoing refurbishment. However, when used in advertising, building wraps provide a business with the opportunity to capitalise on what would otherwise be wasted retail space and to showcase and enhance their brand.

A dramatic building wrap is a spectacular promotional and advertising tool with the power to assure the self-reinforcing success for a business.