BRANDING AND SIGNAGE SOLUTIONS
Signs and Branding
Branding is essential to modern-day marketing. And signage is a critical element of any brand-promotion strategy. Displaying your company logo in public locations in the form of signs maximises the brand's exposure while serving such practical functions as identifying retail and office facilities and directing vehicle and pedestrian traffic. Branding is used effectively in the form of human signs and floor graphics.
What is a Brand?
A brand consists of two aspects:
- a consumer’s physical experience with the product, and
- an idea of the product created in the consumer’s mind.
This brand idea is referred to as a brand image and consists of several aspects; namely: name, identity, personality, promise and emotion.
When a brand becomes widely known it acquires brand recognition and brand value.
Brand Value
Brand value measures the brand price a brand owner can command in the marketplace. Often, that value is based more on the intangible signs of the brand than on the tangible signs of the brand.
Branding and Signs360
Because of its up-to-date knowledge of signs and branding, the research
department of Signs360 regularly updates its website with news of branding
and signage, including:
- historic signs of branding
- the future of branding
- branding signs around the world
- marketing strategies for different cultures
- what lies behind great brands
- success stories of great brands and signs of great branding
- brand loyalty
- how brands influence consumer spending
Due to its progressive nature, Signs360 welcomes any new information on signs, brands and branding. Should any of our site visitors want to contribute to the above, or to add any other information on signs, brands and branding, please do not hesitate to contact us.
Human Signs and Signage Create Awareness
While driving to work some time ago I noticed a group of young, energetic marketing people handing out samples and brochures at intersections. The carriers of the messages, signs and samples were dressed in dress suits and bowler hats. The impact was strong and was an effective way of drawing attention to this company’s product.
Human signs are people who have banners attached to their bodies. This low-cost form of advertising has a high financial return.
Sign-holders:
- create additional awareness of the product or service
- pass messages on in the form of flyers
- direct consumers to your specific location
- attract spontaneous buyers
- inform the public of specials or sales
Human signs can be seen in big cities like Sydney where many companies have realised that human sign-holders have the potential to increase sales.
Human signs can take the form of:
- clothing retailers displaying their clothing ranges
- people handing out free newspapers at stations with the latest news
and signs of the times
- free giveaways
- refreshment salesmen with signs on them offering products for sale in
huge sports stadiums
- celebrities carrying messages and signage of products on their caps
during important sporting events
- communicating brand advertising by televising celebrity signage
Floor Graphics and Sign Design
The innovative use of floor design is also an effective method of creating a brand-awareness statement. Many floor sign and design products are available in the world market today. These include:
- Stainless steel floor signs set in concrete and mixed with copper
- Glass floors in shopping centres and retail spaces
- Perspex lit décor signs which, in conjunction with floor graphics,
can make an amazing statement
- Staircase halo glows positioned with other decorative products
- Floors containing illuminated display tables which give products an
opportunity to sparkle
- Interior atmospheres created by environmental-friendly floor illumination
Signs360 fully understands the signage industry and utilises wonderful materials in the production of sign solutions. Signs360 signage products include:
- Signs in Perspex, polyurethane- coated in different thicknesses, offering
extremely high quality finishes
- Perspex displays in illuminated colours
- Full Perspex premium signs (all Perspex construction) which add dazzle
to night-time scenes
These products give sign-makers and sign designers the ability to create beautiful pieces of art.
